{"id":9194,"date":"2021-01-06T16:20:35","date_gmt":"2021-01-06T08:20:35","guid":{"rendered":"https:\/\/simtail.mnk.nu\/?p=9194"},"modified":"2021-01-06T16:22:15","modified_gmt":"2021-01-06T08:22:15","slug":"how-your-ux-affects-your-online-conversions","status":"publish","type":"post","link":"https:\/\/demo.simtail.solutions\/blog\/2021\/01\/06\/how-your-ux-affects-your-online-conversions\/","title":{"rendered":"How Your UX Affects Your Online Conversions"},"content":{"rendered":"

Picture this, you own a small local restaurant located in the heart of the city. You have a loyal group of customers that regularly make bookings, and you\u2019ve started to gain some traction on your social media profiles.\u00a0<\/span><\/p>\n

Valentine\u2019s Day is approaching, and you direct followers on your social media platforms to an online bookings page that asks customers to submit a booking request form. A week goes by and\u2026 nothing.\u00a0<\/span><\/p>\n

After asking for customer feedback, you find that customers were less inclined to wait for a response for a booking slot when they could secure a booking through another restaurant\u2019s website instantly.\u00a0<\/span><\/p>\n

This scenario is an example of a bad <\/span>user experience<\/b>, which can have a huge effect on your business\u2019s online conversions. Conversions are desired actions you want a visitor to take on your website and in this case, were table bookings for Valentine\u2019s Day.\u00a0<\/span><\/p>\n

Well, what is user experience? Why is it important? And can it actually lead to increased conversions? Keep reading as this blog will cover all this and more!\u00a0<\/span><\/p>\n

What is User Experience?<\/h2>\n

In a nutshell, user experience is about making visits to your website as meaningful and valuable to the user as possible.\u00a0<\/span><\/p>\n

Ideally, you want a website visitor to easily navigate and find their desired content in a timely manner, and leave your website after either converting or with the information they were looking for.\u00a0<\/span><\/p>\n

In the example above a good user experience would be:\u00a0<\/span><\/p>\n

\"A<\/p>\n

In this example, customers searching for a booking are given instant gratification on whether their preferred time slot is available and also provided with immediate confirmation.<\/span><\/p>\n

A study by <\/span>Chartbeat<\/span><\/a> found that 55% of webpage views get less than 15 seconds of attention.\u00a0<\/span><\/p>\n

If a user has to put in extra effort to book a table with your restaurant vs. a restaurant across the road that offers immediate bookings, chances are they're going to go with the business they can receive instant gratification from.\u00a0<\/span><\/p>\n

Why is User Experience Important?<\/h2>\n

Poor user experience might look like these scenarios below.\u00a0<\/span><\/p>\n

\"Images<\/p>\n

These examples and <\/span>more<\/span><\/a> can drastically affect your:\u00a0<\/span><\/p>\n

Bounce Rate<\/h3>\n

A bounce rate is the percentage of people who leave your website after visiting only a single page. Not only do bounce rates mean that you\u2019re losing out on potential business, but they have the ability to damage your search engine ranking as well.\u00a0<\/span><\/p>\n

Depending on your website\u2019s purpose, bounce rates don\u2019t always mean your landing page experience is negative. Some websites are designed for a single purpose where the bounce rate will be high as users will find what they\u2019re looking for immediately.\u00a0<\/span><\/p>\n

Negative Brand Perception<\/h3>\n

According to research by <\/span>BrightLocal<\/span><\/a>, 91% of people regularly or occasionally read online reviews, and 84% trust online reviews as much as a personal recommendation.\u00a0<\/span><\/p>\n

Put that in terms of your customer base. 91% of your potential customers will be reviewing your competitors\u2019 websites, as well as your own, before making a purchase decision.\u00a0<\/span><\/p>\n

If your website has a low user experience level, you\u2019re not only losing business but also damaging your reputation.<\/span><\/p>\n

Website Abandonment<\/h3>\n

A term coined by <\/span>webopedia<\/span><\/a>, used to describe when a visitor to your website decides to leave without completing the desired action, e.g. a purchase, booking or form completion. <\/span><\/p>\n

Website abandonment often occurs when a payment process is too complicated, or when a website demands that you register or subscribe before checking out.\u00a0<\/span><\/p>\n

Search Engine Rankings<\/h3>\n

All this and more can affect your ranking on search engines like Google, Bing, Yahoo etc. Your search ranking refers to your website's position on a search engine page. Still not convinced your search engine ranking\u2019s matter? <\/span><\/p>\n

A study by <\/span>Ahrefs<\/span><\/a> found that only 0.78% of Google searchers click on results from the second search page. That means that a whopping 99.22% of searchers won\u2019t even view your business\u2019s name if it\u2019s not ranking on the first page.\u00a0<\/span><\/p>\n

Trust us, user experience <\/span>matters<\/span><\/i>. \u00a0 \u00a0<\/span><\/p>\n

How to Improve Your UX to Increase Conversions<\/h2>\n

To help improve the quality of your website and it\u2019s content, see if it passes the <\/span>User Experience Honeycomb<\/span><\/a> test!\u00a0<\/span><\/p>\n

\"Image<\/p>\n

Useful<\/b>: The content on your website needs to fill a need. If you don\u2019t think it will provide anything beneficial to the user, then cut it.\u00a0<\/span><\/p>\n

Usable<\/b>: Your website\u2019s conversion funnel is easy to navigate and use. By conversion funnel, we mean the different stages a visitor will have to take before leading to a purchase or \u2018conversion\u2019.\u00a0<\/span><\/p>\n

Findable<\/b>: Information on your website needs to be able to be found easily! If a user runs into a problem, they need to be able to find a solution, quickly.\u00a0<\/span><\/p>\n

Credible<\/b>: Your business and the products or services you represent need to be ethical, credible and responsible.\u00a0<\/span><\/p>\n

Accessible<\/b>: Your website needs to be accessible for users with disabilities, just like brick and mortar stores are.\u00a0<\/span><\/p>\n

Desirable<\/b>: Your website needs to look attractive! It\u2019s often the first touchpoint in enticing potential customers towards your business and represents your business\u2019s brand.\u00a0<\/span><\/p>\n

Valuable<\/b>: Above all, your website needs to be valuable. If your website has no market searching for it, then there\u2019s no point creating it.\u00a0<\/span><\/p>\n

Businesses that employ this approach towards their website\u2019s user experience see much higher reach, engagement and conversion rates than those who don\u2019t. <\/span><\/p>\n

In fact, a study by <\/span>Forrester<\/span><\/a> found that every $1 invested into UX results in a return of $100 - that\u2019s an ROI of 9,900%! <\/span>What are you waiting for? Get started on improving your website's UX experience today! <\/span><\/p>\n

Stuck on where to begin, or not sure whether you're website needs to improve its user experience? Get a FREE user experience evaluation today by the Simtail experts. Fill out the form below and a team member will be in contact within 24 hours.\u00a0<\/span><\/p>\n

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